Lance Niel

Lance Niel Headshot

As an Orange Beach homeowner and resident, Lance enjoys living the Gulf Coast lifestyle and is passionate about sharing it with others. He helps his valued clients achieve wealth creation and personal fulfillment by providing unparalleled customer service for the purchase and sale of property along the Alabama Gulf Coast. Lance offers his clients a dynamic approach with a unique perspective on the real estate market gained through his entrepreneurial background in real estate, insurance, and finance.

Lance began his real estate career in Orange Beach shortly after graduating from the University of Georgia in 2005, where he obtained a degree in finance. Throughout his years of real estate sales, Lance has also been active in real estate development and investment. In 2012, Lance co-founded two local insurance firms focused on creating and providing property insurance products for coastal Alabama, Florida, Mississippi, and South Carolina. In 2015, Lance founded a US equities trading firm. Most recently Lance has refocused all of his efforts on developing and growing his real estate sales business. He teamed up with his wife, Erin Niel, to form The Niel Group in early 2017. When Lance isn’t busy with real estate, he thoroughly enjoys fishing, hunting, live music, and spending time with his family.


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We want to thank Lance for a job well done! He sold our house in 3 weeks and got the full asking price! His professional attention to every detail in helping us prepare for our sell certainly made the process go smoothly! Call Lance, he will get the job done!

-Judy Ward

Lance was extremely knowledgeable with the Orange Beach area. I especially liked that he was very patient and truly wanted us to get the exact property that was best for our family. We were so impressed with his hard work that we also listed a property with him after closing on our new house.

-Wendy Moore

Mr Niel was very professional and very responsive to all my questions in selling my property. Closing went smooth & quickly. I would highly recommend Lance Niel for all your real estate needs.

-Maggie Feldman

Our experience with Lance was excellent. He has a very methodical and analytical way of going about real estate and that fit very well with what my wife and I were looking for. On every single aspect of the transaction he exceeded our expectations, not to mention that our property sold much quicker than we expected. We have since referred Lance to others who have also been extremely pleased.

-Patrick Bussey

We would definitely work with Lance again. Prompt, courteous responses. His availability and willingness to answer questions, help in any way and go an extra distance were wonderful. We live 8 hours from the property we were selling and depending on Lance to oversee everything brought us a huge peace of mind. We have and will continue to recommend Lance to future sellers/buyers.

-Diann & John Migliore

Lance and his team were wonderful. We purchased a house out of state. He made sure that Joe Rynes was able to meet with us when he was not available. He answered all of our questions and was very responsive.

-Jennifer Davis

Lance you have always been a gentleman and have a professional standard I aspire to be.

-Dan Chavis

"Working with Lance was amazing. Trying to find the wright condo with such a high demand and fast turnover, Was very difficult and frustrating until we met with Lance. He work miracles and got us the perfect condo that meet all of our need and wants. He went up and above to make sure we were happy and took care of us. Not only our Realtor but now a great friend. Thank's Lance Niel You turned a life long Dream in to a reality. Thank you"

-Mark & Pieper Herren

Lance was excellent to work with. I’ve been searching for a very long time for just the right property and after many many searches Lance found the right one for my budget and my needs. Even though I consistently found small issues with the properties he sent me to look at, he never once got frustrated with me and more importantly never gave up. I’m picky to say the least about what i wanted, and he was the perfect agent for me. I would most certainly use him again and I’ve already referred him to friends.

-Brian Cranford

As out-of-town buyers, we were very concerned about having good local representation. Lance Niel and his team went beyond our expectations in getting us to the finish line on our beach condo purchase. We will use his services again!

-Vince DiMare

I can't say enough good things about Lance Niel as a person, a Realtor and a new friend. Lance went above and beyond in helping us purchase our new property in Gulf Shores. Lance was very patient and attentive to what we were looking for in our new property and he did everything possible to find us the perfect place. In our opinion, Lance Neil is the King of Gulf Coast Real Estate. We had previous experience with another Gulf Coast realtor and real estate company and we were very disillusioned with the process. Thankfully, we met Lance and he is as good as it gets in a Realtor and a person. If you are in the market, Lance Neil is the only Realtor you should consider.

-Donald Knapp

From prospecting to closing, Lance Niel possesses an incredible amount of experience, leadership, and expertise to simply get the job done! Buying an additional home in an unknown market can always bring its challenges - one that my wife and I faced when looking to purchase a second vacation home on the coast. Lance made the process not only efficient, but also a joy. We were treated like family during the entire process - and still to this day. Whether you are looking to relocate, or simply to take in some of the fun and sun, I highly recommend that you allow Mr. Niel to serve as a trusted steward in your real estate experience.

-Parker Rains

Thank you, Erin McKinney Niel! Working with you has been delightful. You have an amazing ability to address each and every detail during the process of building, purchasing, and closing on a new home. Your enthusiasm is refreshing and your eagerness to make every moment count toward the ultimate goal of a satisfying experience is reassuring. Simply stated, if someone is looking for property along the Alabama Gulf Coast and/or Florida Panhandle, they couldn’t do themselves a greater favor than to spend some time with you exploring our area.

-Brenda Maduzia

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Location & Address

Lance Niel
26021 Perdido Beach Blvd
Orange Beach, AL
251-979-9198
251-981-3162

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